Posts Tagged ‘anidela’

FairMail for and by local teenagers: Anidela and Angeles new co-managers

Monday, April 24th, 2017
Our new co-managers Anidela and Angeles

Our new co-managers Anidela and Angeles

Since the 1st of April FairMail Peru has a new co-management team: former teenage photographers Anidela and Angeles take over the tasks of Maria Flor and Betty who are both pursuing new goals to study and work abroad.

For and by local teenagers

We have very good experiences with employing former teenagers for management positions since 2014 when Maria Flor, Yuli and later also Betty became the local managers. This way FairMail Peru not only exists for local teenagers but also exists thanks to the same teenagers who make promotion into a coordinating function.

To be honest, we already had a bit of an eye on Anidela and Angeles since we selected them for FairMail’s European promotional tour in 2015. Since then our confidence in these two 19 year old girls has only grown. And with their continued focus on their education they are great examples for the current teenagers of what you can achieve with a motivated and responsible attitude.

Anidela when she entered FairMail in 2011

Anidela when she entered FairMail in 2011

Angeles when she entered FairMail in 2013c

Angeles when she entered FairMail in 2013

Big challenges ahead

After a one month training period they officially started on the 1st of April 2017. Anidela says “what I like about my job is to be able to develop myself on a personal and professional level and at the same time help the teenagers with their photography through my own ideas and suggestions.”. Of course their young age and little management experience will make their new jobs all the more challenging. Angeles says about this: “my biggest challenge will be to win the trust of the teenagers, Peter and Janneke. I hope they will put their trust in me so we can have a good relationship and communication. Because that is the basis for FairMail to function well.

Thank you Maria flor and Betty!

The first weeks look very promising and we very much look forward to see them grow further. We would like to thank Maria Flor and Betty one more time for their great work as co-managers for FairMail Peru for 3 years and 1 year respectively. And we wish them all the best in finding a great family in the United States where they hope to be working as Au Pair very soon.

Anidela: Photographer of the year

Wednesday, February 15th, 2017
FairMail Peru photographer Anidela

FairMail Peru photographer Anidela

In the beginning of February 19 year old Anidela was chosen as photographer of the year. During the annual election all FairMail members casted their vote for the teenager who represents FairMail’s values best according to them. In the end the majority decided that Anidela is the most motivated during classes, shows the most responsible behaviour, is always on time, honest and the most helpful towards the other team members.

The title “Photographer of the year” is a form of recognition, but also a signal for the others that Anidela’s example is to be followed. Not without a reason a few of the other teenagers have set as their goal for this year to become Anidela’s successor.

For Anidela it is already the third time she becomes photographer of the year. This time the election was held during her goodbye party. As she turned 19 years old in January she is now ready for her FairMail retirement. We will greatly miss her great example, but hope to see her back on the team soon. More news about that in the next newsletter….

New video updates FairMail teenagers online

Wednesday, September 7th, 2016
Video update by FairMail Peru photographer Anidela

Video update by FairMail Peru photographer Anidela

The great thing about the FairMail cards is that you can see on the back of each card who you are supporting directly with your purchase. Each FairMail teenager has his or her own story about dreams, hardships, passions and getting ahead in life.

We have now updated the personal profile pages of our current photographers in Peru with 9 new recorded video updates. You can view all of them below or on each teenager’s personal profile page.

Anidela (18):

Juan Gabriel (17):

Angelica (16):

Bryan (16):

Medalit (16):

Kzanier (16):

Julissa (16):

Dante (15):

Paul (14):

Social Impact Measurement 2015

Wednesday, April 27th, 2016
Angeles earning money while learning photography

Angeles earning money while learning photography

We are proud to present the results of FairMail’s third annual Social Impact Measurement. Below you can read which actual impact you are creating by sending FairMail’s fair trade greeting cards and purchasing our fair trade images.

“Earning while learning”

In 2015 the 55 teenage photographers earned a total of 23.601 euro to invest in their own education, their families’ housing and medical care. Money they earned while learning photography for free in the self-funded “youth centre” that FairMail is for them. This means that one year before FairMail’s 10th anniversary we passed the 165.000 euro mark in total direct earnings by all of the teenagers.

Anidela in front of the university where she is studying

Anidela in front of the university where she is studying

The top earning teenagers in 2015 were Anidela and Kzanier from Peru, with 1.666 and 1.132 euro in year earnings last year. Anidela (18) is presently studying business administration at a private university and Kzanier (16) is saving to start studying graphic design at a private university next year after he finishes high school.

FairMail dropout rate is much lower than national average

Their earnings are crucial for the teenagers to be able to fulfil their dreamed future plans. But money alone is no guarantee, as success also depends on their own perseverance, family situation and personal motivation.

Due to a mix of these reasons, 22% (21% in 2014 and 20% in 2013) of the teenagers who started FairMail did not make it to the retirement age of 19 years old. These 12 teenagers either lost motivation along the way, were drawn back into problems by “old friends” or faced such big personal problems that they could not continue with FairMail. In 2015 FairMail had to say good bye to 2 teenagers because of similar reasons. Both are still getting money from the sale of their cards to finance their current education. One of them is still in high school, the other one is studying to become an accountant.

Diana, Jorge and Angeles after finishing high school

Diana, Jorge and Angeles after finishing high school

47 of the 55 kids that started FairMail either finished or are still in secondary school (that was also the case in 2014 with a similar 85% and 86% in 2013). Not bad considering the background of the teenagers FairMail works with. Also if you compare the percentage to the national average of 42% of all Indian teenagers who finish high school (or 62% of the poorest quintile of Peruvian teenagers finishing high school). Unfortunately 8 FairMail teenagers did drop out of high school due to a mix of reasons like having to earn money to supplement the family income or lack of motivation for school.

 

97% of FairMail teenagers continue learning after finishing high school

Of the FairMail teenagers who finished high school, 59% (52% in 2014 and 40% in 2013) has continued on to (pre-) university. It seems like the will for academic education is becoming more and more contagious in FairMail’s positive group atmosphere. 38% (43% in 2014 and 47% in 2013) of them have continued with some sort of vocational training. In total that adds up to 97% of FairMail teenagers continuing with learning after finishing high school. We are very proud of this nearly 100% score! Only 1 teenager decided not to continue studying anything at all after finishing high school. He started his own business (buying and selling of livestock) which doesn’t require vocational training as his father-in-law taught him the necessary tips and tricks. So we are also very proud of him!

The teenagers aiming for a better future

The teenagers aiming for a better future

94% of “retired” FairMail teenagers have broken the chain of poverty

At this moment 69% (65% in 2014 and 68% in 2013) of the FairMail teenagers are still studying something. Of those not studying anymore 65% (77% in 2014 and 55% in 2013) has a decent job (varying from tourism to teaching to sales). 5 teenagers (29%, just like in 2014 and 23% in 2013) have their own business or are self-employed (varying from a bakery to producing soccer balls and from photography to mechanic). This way they have broken the chain of poverty and can start building a family that will provide much better opportunities for their children than the families where they grew up in. (7% of the ex-FairMail teenagers already have kids of their own!)

Not all is success though. One (17% in 2014 and 22% in 2013) of the former teenagers has a rather bad situation having to perform household chores and one teenager has passed away due to illness. Also we lost 12 teenagers along the way, dropping out of FairMail before reaching the retirement age of 19. We continue to sell their cards though and try to keep in contact with them to help however we can. Luckily all 12 of them are doing pretty well at this moment, either still being in school, investing in their own business or working.

Visual showing FairMail's input, activities, output, outcome and impact in 2015.

Visual showing FairMail’s input, activities, output, outcome and impact in 2015.

Visual showing FairMail’s input, activities, output, outcome and impact in 2015. Click to view large version.

New “Magic Cards” take personalization to a next level

Wednesday, September 16th, 2015

At FairMail innovation doesn’t stop with making greeting cards a tool for keeping at risk teenagers on the right track. We also innovate our cards and since this week we offer a card that makes your message to your loved ones even more personal. In cooperation with Greetz we developed 3 FairMail Magic Cards on which you can personalize your card in an extra special way before it is sent off by post. Go on and have a try!

For example with this first image you can add the names of the couple that is about to get married as if their names were actually embroiled in the felt hearts, photographed by 15 year old Kzanier from Peru.

FairMail fairtrade magic card

FairMail Magic Card by Kzanier

With this second image you can add the name of the birthday boy or girl on the tag of this birthday cake as if it was already written on it when 18 year old Anidela took the picture.

fairtrade FairMail magic greeting card

FairMail Magic card by Anidela

And with this third image you can write a message on the back of these relaxing beach chairs as if it were actually painted on the textile when 16 year old Juan Gabriel gave it his best shot.

fairtrade FairMail magic greeting card

FairMail Magic card by Juan Gabriel

Try it and you will see why we call them Magic Cards.

After finishing the design of your card, Greetz takes care of printing it and sending it off for you. You can even include flowers, fair trade chocolate or balloons with your card.

Just like with an ordinary FairMail card you can see the name, age and e-mail of the teenager who took the picture on the inside of the card. Plus the message that he or she earns 30 euro cents with the sale of that card to invest in his or her education. And that ain’t no magic!

New documentary: “Photography against child labour”

Wednesday, July 15th, 2015

This new 11 minute documentary shows the harsh conditions under which children have to work in Peru and the contribution a social enterprise like FairMail makes to change these situations.

The documentary had its premiere just before FairMail’s European tour with Peruvian teenagers Anidela and Angeles and got its first media coverage. Told from these two teenagers’ perspective gives the issue of child labour a face and the interviews with their parents gives the viewer a deeper insight into the complex problems at the root of the issue.

The documentary also shows how Anidela and Angeles manage to make a structural change to their lives by taking pictures for FairMail. And how they can now go to university through the sale of their cards. This way not only providing themselves with a better future, but also for their parents and other people around them.

Besides the 11 minute full version there is also a short version (5 min) available and full length versions with German, Dutch and Spanish subtitles.

On demand the documentary can be sent on a DVD for public viewing. Please contact us for more information and shipping costs.

Results of European tour

Wednesday, July 15th, 2015
Anidela and Angeles, the stars of the European tour

Anidela and Angeles, the stars of the European tour

In July two of FairMail’s teenage photographers toured Europe to tell the unique story behind their cards to as many people as possible. And to learn more about their card market. The tour was a big adventure for Anidela and Angeles who had never been in an airplane before. They were welcomed like stars in Germany, Belgium and the Netherlands.

Tour d'Europe

Tour d’Europe

During the 17 day tour they drove more than 3.000 kilometers. Amongst which 25 kilometers by bicycle. Something that left a lasting impression on them. Not only because they felt quite tired in the end, but also because they noticed how it helps clear and relax your mind. They were also impressed by how creative people in Europe decorate their houses and how well things are organised over here. And that there are many, many card spinners in the shops which their cards have to compete with.

Meeting their customers for the first time

Meeting their customers for the first time

In order to do so they made a PowerPoint presentation for their colleagues in Peru with the most important findings of their market research and suggestions to improve the offering for their customers.

Click here to see the pictures of their trip

Visiting Greetz headquarters

Visiting Greetz headquarters

The most important results of the trip were:

4 articles in the media

7 visits to FairMail’s business partners

8 visits to shops selling FairMail cards

6 presentations about FairMail to a wide audience

2 photography exhibits

1 unforgettable experience for Anidela and Angeles.

Program announcement European promotional tour with Peruvian teenagers

Friday, May 1st, 2015
FairMail Peru photographer Angeles

FairMail Peru photographer Angeles

FairMail is organizing its 5th European promotional tour! This time guest starring FairMail Peru’s teenage photographers Anidela (16) and Angeles (17).

We are now ready to announce an action packed programme for their visit to Germany, the Netherlands and Belgium. During their 17 day visit they will be telling their personal story behind their unique fair trade greeting cards to as many people as possible, plus investigating “their” greeting card market. And not to forget, making their trip of a lifetime as they have never been outside of Peru or in an airplane before!

FairMail Peru photographer Anidela

FairMail Peru photographer Anidela

Below you can find their scheduled photography exposition, school visits, photography workshops, meetings with their clients, festival attendances and trade fair presentations. Please feel free to join along and meet Anidela and Angeles in person. Also if you have any tips and suggestions on how to get their story across in local or national media, please contact us here.

Below you can watch the video we made for the 2013 promotional tour. The video for this year will come out soon!

Program FairMail Promotional tour 2015

Date Activity Comments
Tuesday 16th of June 20.15 Departure from Lima, Peru
Wednesday 17th of June 15.40 Arrival in Amsterdam
Thursday 18th of June 10.00 sightseeing Amsterdam and interviews

15.00: Visit customer www.Greetz.nl in Amsterdam

Opportunity for interviews with press
Friday 19th of June 17.00 – 19.30 Official kick-off event at Naarden photography festival Opportunity for interviews with press
Saturday 20th of June 7.00 Driving to Bad Hersfeld, Germany

14.00 Presentation at fair trade fair in Bad Hersfeld

Sunday 21st of June 10.00 Driving to Hamburg, Germany

15.00 meeting with FairMail Distrubution partner in Hamburg

Monday 22nd of June 10.00 Marketing workshop with FairMail distribution partner

Sightseeing Hamburg

Opportunity for interviews with press
Tuesday 23rd of June 10.00 Drive to Ludwigsburg

18.00 – 19.30 Opening FairMail photo exhibition Ludwigsburg

20.00 Photo excursion Ludwigsburg

Opportunity for interviews with press
Wednesday 24th of June 10.00 Visit Mörike-Gymnasium

13.30 Visit Weltladen

15.00 Driving to Rosmalen, the Netherlands

Opportunity for interviews with press
Thursday 25th of June 11.00 Presentation to buyers of fair trade shops in FairPlaza, Culemborg, The Netherlands

13.00 Visit Dutch logistic center and visit selling points with Dutch sales representative in Culemborg, The Netherlands

Opportunity for interviews with press
Friday 26th of June Free day Opportunity for interviews with press
Saturday 27th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Sunday 28th of June Festival photography and card sales at Festival Mundial in Breda the Netherlands Opportunity for interviews with press
Monday 29th of June Drive to Gent, Belgium

Photo exhibition Gent

Opportunity for interviews with press
Tuesday 30th of June Drive to Fair trade Municipality in Tervuren, Belguim

10.00 Visit Oxfam fair trade store in Tervuren, Belgium

12.00 Sightseeing in Tervuren and Brussels, Belgium

19.00 Opening of FairMail photo exhibition in Tervuren

Opportunity for interviews with press
Wednesday 1st of July 11.00 Presentation at FairCraftCentre in Bierbeek, Belgium and sightseeing in Leuven Opportunity for interviews with press
Thursday 2nd of July Write marketing report and make presentation
Friday 3rd of July 12.30 Departure from Amsterdam
Saturday 4th of July Arrival back in Lima

Four Peruvian teenagers graduate from high school

Friday, January 30th, 2015
Diana, Jorge and Angeles with their high school certificates

Diana, Jorge and Angeles with their high school certificates

As you can read in FairMail’s second yearly social impact report, 2014 was a great year for most of our Peruvian FairMail (ex-) participants: half of the team graduated from high school! A big congratulations to Anidela (16), Angeles (17), Diana (16) and Jorge (18) for persevering in their high school years.

Angeles already graduated in the beginning of the year. Since then she is studying extremely hard at the private Kepler academy, preparing for the exam to enter the national university of Trujillo on the 15th of March. This is the hardest university to get into and her public high school level isn’t high enough so that is why she invests in this expensive academy. Her grades during the trial exams are very promising but as she says herself she shouldn’t become overconfident and relaxed. To be continued…

Jorge with his certificate

Jorge with his certificate

Jorge finished high school in June as he attended a weekend school aimed at people who need to combine their high school with work. Since then, besides attending FairMail, he has been working and orienting on his further education. This month he is enrolling to study as chef and as driver/mechanic of heavy vehicles. He hopes to combine working as a cook on the short term with finishing the heavy vehicles course on the long term. This would allow him to get a well-paid job in a construction company in one of the many new mines in Peru.

Diana with her certificate

Diana with her certificate

Diana just finished high school in December, in the same school as Angeles. Instead of taking well deserved summer holiday’s she went straight on taking summer courses. In March she will start a 5 year communication sciences study at the Cesar Vallejo private university in Trujillo.

Anidela also finished in December, in second place of her high school class. She is also skipping summer holidays to attend the preparatory academy for the Leonardo de Vinci private university in Trujillo. In March she will start to fulfill her long cherished dream of studying business administration at the university with the scholarship she earned.