Posts Tagged ‘Fairtrade’

Celebrating Women Leaders in the WFTO community

Friday, March 8th, 2019

On the occasion of the International Women’s Day, and inspired by the WFTO campaign on #womenleaders, we interviewed FairMail Peruvian managers Anidela Rios Pizan (21) and Angeles Acevedo Bobadilla (22) to gain a better insight of what being a young woman leader in Peru really means. As a women-owned and led social enterprise, we are committed to the principle of gender equality and women empowerment and with this interview we want to celebrate all women worldwide in decision making and managerial positions within the WFTO community.

What are you proud of about your work?

Angeles: I’m proud about a lot of things but If I had to pick one, I’d say that I really like when the FairMail photographers come to me for advice. In those moments I realize that the relationships we build go behind the manager-photographer dynamic and it’s more like a relationship between friends. It makes me feel special that they see me as someone they can trust and rely on and this motivates me to be a good role model and the best possible version of myself.

Anidela: I feel particularly proud when I’m helping the photographers turn their photo ideas into beautiful images. I really like to be part of this creative process: choosing the props, the background, the lights and everything. And the best part is when we look back at the first images they took and realize the progress they’ve made.

What was your situation before you started working for Fair Trade?

Angeles: I remember I was a bit lost, because I had just failed an entry test at university, and I didn’t really know what do next. I figured that I would stay at home, helping my mother out and give myself some time to reconsider my future plans. I didn’t really have anything solid on my hands.

Anidela: I was studying (and still am) Business Management at the university of Trujillo and I had a part-time job selling meals at the bus terminal with my aunt. I’ve never complained about the job, but I knew I could do more.

How has working here changed impacted your life/ your family/ your community?

Angeles: working for FairMail has significantly contributed to my personal growth and helped me realize what I want to do with my life. I have learned how to run a small enterprise, and this makes me feel more confident about my skills and potential. I am now more aware of what I can achieve in life.  Economically speaking I can now support myself and my family and I love the feeling of being free to decide how I want to invest my money for my future. I can pay for my studies knowing that I’m not being a burden for my family.

Anidela: On a personal level I feel more confident and responsible. I’m using what I’ve learned in FairMail to give advice to my sisters and help them make better choices for their lives. I was particularly happy when a professor of mine from university congratulated me on my achievement as a FairMail manager. I also love the fact that I can support my family and my sisters, and it makes me feel really happy to know that my parents are very proud of me.

What do you hope to achieve in the future?

Angeles: I want to get my English certification and start university in August. I’m also saving money for my 2020 trip to Europe!

Anidela: At an educational level, I want to graduate on time and start taking English classes. At a professional level I want to create a webpage for my chocolate-making business and at a  personal level, I want to buy myself a camera and keep taking pictures!

What are the challenges you are facing being a woman leader?

Angeles: In FairMail, I’ve never had any problem for being a woman, in fact I think that being a woman brings me closer to the teenage photographers. Outside FairMail, it sometimes happens that people don’t take me seriously because they see me as young and unexperienced. What bothers me the most is that they think they know how to do my job better than me and it’s always frustrating to have to prove them wrong.

Anidela: my experience is very similar to Angeles’. Some of the people we deal with outside FairMail find it difficult to accept that a young woman can be in charge of an enterprise and they simply don’t take me seriously. I always have to make twice the effort to gain their trust first, and then to be listened.

What’s your message to other women?

Angeles: To other women in decision making positions, I’d say be honest to yourself and to others. Never let diminishing remarks question how much you value and find your way to be independent so that no one can stop you from shaping your own future. Last but not least, I would say never stop learning, it’s the only way to keep growing and improving.

Anidela: Never be afraid to show who you really are and what you are capable of achieving. Never feel lesser than your male counterparts and don’t let people underestimate you.

A special guest from Brazil

Monday, January 28th, 2019

On Saturday (28/01) we had a special guest from Brazil. Professor Edson Sadao Iizuka from the Management Department of the “Centro Universitário FEI of São Paolo is conducting a research study on social enterprises based in South America that operate on an international level. He’s traveling across the continent to gain a first-hand experience on how they work, their potential and the challenges they are facing. The focus of his research is on the internationalization of social enterprises and on how they can become stronger players in the market.

He spent the whole day with us learning about FairMail and interviewing directors Kira and Federica, local managers Angeles and Anidela and photographers Julisa and Kzannier.

Talking to him was inspiring to say the least because he gave us a broader perspective on the role of social enterprises in South America and a very clear picture on the common challenges that this type of businesses faces every day.

It was an honor for us to contribute to his research and we look forward to reading his final paper.

Show your love with a sustainable card!

Monday, January 22nd, 2018

Nothing says “I love you” like a fair trade card!

Thanks to the talent and creativity of our teenagers from Peru, India and Morocco, FairMail can offer you a wide range of Valentine’s cards to tell the people you love how much you care for them.

It’s amazing to think of all the things that our teenagers used to make beautiful hearts: from flowers to matches, from cups to corn, not to forget newspapers, hands, balloons, pastels and stones. There is really no limit to creativity! Also, we are proud of the fact that in most of the cases the props that our photographers use are almost always free or cost very little money.

So why should you go for a fair-trade Valentine’s card this year? There are several reasons and we feel the most important are:

1)      You’re actively contributing to the empowerment of our teenagers in terms of education and housing conditions;

2)      You’re contributing to the economic development of the host country on a larger scale;

3)      You’re helping FairMail invest in photography gear;

4)      You’re sending a great message to the person that will receive the card.

So, what are you waiting for? Shout out your love with a fair-trade card, you’ll make the world a better place!

FairMail and Goldbek winning the 2018 “Hamburg! Handelt! Fair!” competition

Monday, January 22nd, 2018

2018 couldn’t be off to a better start! Last week the Hamburg City Hall hosted the final round of the Hamburg! Handelt! Fair! competition.

The aim of the competition is to raise awareness on fair trade products and to implement effective marketing strategies to promote them on the market. Six teams of students from six local universities worked hand in hand with Hamburg-based companies that sell fair trade products and came up with thorough market research that were presented on January 11, 2018 before a 10-member jury of businesses and local associations.

We couldn’t be happier and prouder to announce that the students from EBC Hochschule Hamburg, supported by our German publisher GOLDBEK, won the first prize! Astrid, Lea, Laura and Sylie provided a very accurate insight on how FairMail and Goldbek could improve our online brand awareness and visibility.
On behalf of the whole FairMail family, congratulation on your achievement, girls!!

Celebrate World Fair Trade Day with 25% Discount on fair trade cards

Tuesday, April 25th, 2017
FairMail Peru's #Agents of Change united

FairMail Peru’s #Agents of Change united

Agents for Change across five continents will join hand in hand for Fair Trade and the Planet to celebrate World fair Trade Day on 13 May 2017. Join us and be part of the movement by sending out a fair trade greeting card to someone you have been thinking about lately.

25% discount on fairtrade cards

This year we made joining in easier than ever, offering a 25% discount on all of FairMail’s fair trade greeting cards. Just enter WFTD2017 in the discount code field at the end of placing your order and you will receive the discount (without affecting the earnings per card by the teenagers by the way!).

WFTO's World Fair Trade Day on the 13th of May

WFTO’s World Fair Trade Day on the 13th of May

#Agents of Change

The FairMail Peru team has also been part of the preparations for World Fair Trade Day. Contributing their Agents of Change photograph and video to the WFTO’s campaign.

Click here to go to FairMail’s Webshop and get your 25% discount! The discount will only be valid from the 4th until the 13th of May 2017

Fair Trade Week: 20% discount!

Wednesday, October 26th, 2016
Fair Trade Week 2016

Fair Trade Week 2016

From the 29th of October till the 5th of November we celebrate Fair Trade Week.

This means showing how fair trading practices can make a real difference for disadvantaged producers worldwide. As loyal FairMail fan we think it is only fair to let you be part of the party. By offering you a 20% discount on all the cards in our webshop.

Just enter the discount code FTW2016 at the end of your order to celebrate!

Go to FairMail’s webshop

New Fair Trade card collection out now!

Monday, June 27th, 2016
FairMail's new fair trade greeting card collection

FairMail’s new fair trade greeting card collection

We are very proud to present FairMail’s 2016 summer collection consisting of 16 great new fair trade greeting cards.

Nearly all of the Peruvian teenagers contributed with one or more of their fair trade photo’s to the new card series, developed in cooperation with FairMail’s German publisher Goldbek.

New fair trade greeting cards
Have a look at the 16 new cards in FairMail’s web shop by clicking here. (Click on the German flag in the top right hand corner if you want to see ALL the new German cards)

Medalit's first German FairMail card

Medalit’s first German FairMail card

An important lesson in life
A special mention goes out to 16 year old Medalit, who managed to get her first German FairMail card. A big motivator for her and proof that the improved motivation she was showing over the past few months, does pay off with something positive she can be proud of. A life lesson we hope Medalit will remember.

Spread the love, also for fair trade!

Thursday, February 4th, 2016
New Fair trade Valentine card by Juan Gabriel

New Fair trade Valentine card by Juan Gabriel

This year you can combine expressing your love for someone special with expressing your love for fair trade; by sending a fair trade Valentine card!

In cooperation with Greetz we selected 31 love pictures taken by the Indian, Moroccan and Peruvian FairMail teenagers which you can personalize to make your own customized card. After writing your text and filling in the address of your loved one Greetz takes care of the printing and posting of your card.

New Fair trade Valentine card by Jorge

New Fair trade Valentine card by Jorge

On the inside of each card you can see the face, name, age and email of the teenager who took the picture and the message that he or she gets to invest 43 eurocent into his or her own education through the purchase of the card.

This year we have 3 new Valentine cards to choose from with pictures by Kzanier and Jorge, including two special “Magic Cards”.

On Kzanier's Magic card you can add two names onto the red hearts

On Kzanier’s Magic card you can add two names onto the red hearts

You can even ask Greetz to accompany the card with fair trade chocolate, flowers or a heart balloon!

Click here to see FairMail’s entire Valentine day card collection both on Greetz (31 different Valentine cards) and in FairMail’s webshop (50 different Valentine cards).

FairMail: Fair Trade Guaranteed

Thursday, April 30th, 2015
The Fair Trade label, soon to be found on the FairMail cards

The Fair Trade label, soon to be found on the FairMail cards

Fair trade are words more and more widely used. With the growth of fair trade we think it is very important to be clear on what we mean when we say that FairMail is the world’s only fair trade photographic greeting card concept.

This is why FairMail is a monitored member of the World Fair Trade Organization (WFTO) since 2010. Since last year the WFTO implemented a new and even stricter “fair trade guarantee system” that verifies organizations on their compliance with the principles of Fair Trade, and ensures that improvements are consistently carried out over the years through a scheduled monitoring scheme. FairMail has become the first Dutch member of the WFTO to pass this exam allowing us to print the WFTO’s fair trade label on our cards from now on. Assuring our customers that their purchase has a positive impact on marginalised producers in Peru, India and Morocco.

All  books on the table during Fair Trade audit in Peru

All books on the table during Fair Trade audit in Peru

“The exam” consisted of first giving a detailed explanation of FairMail’s operation and how they do or don’t comply with the WFTO’s fair trade criteria and providing proof to substantiate this. This was cross checked by an external audit conducted by FLO-Cert, a German fair trade certification organisation, going through the books, finances and contracts. This was followed by another third party audit of FairMail in Peru consisting of interviews with the teenagers, going through the teenager’s earnings and savings plus checking on the safety of their working conditions. In the end everything was proven to comply with the WFTO’s fair trade standards, with just a few minor suggestions for improvement.

With the logo appearing on more than half a million cards sold worldwide each year, we hope to also help increase the visibility and acceptance of this new label. This way not only helping FairMail but the whole Fair Trade community!

Read more about FairMail’s fair trade guaranteed membership here.

New: Direct download of Fair Trade photography

Friday, January 30th, 2015
Fair Trade stock photograph by Anidela from Peru

Fair Trade stock photograph by Anidela from Peru

Did you know that our teenager’s images are also available to download directly from FairMail’s website?

Just recently we launched the world’s first fair trade stock photography database with the option to directly download low resolution images (72 dpi) taken by our teenagers. Starting at 19,95 euro per image, this is the ideal way to quickly and easily get your hands on your favourite FairMail images for all your online usage.

This new feature on the FairMail website is also aimed at (professional) social media managers, bloggers and digital editors looking for fair trade images. With over 7750 fair trade images tagged with over 875 keywords they can be sure to find what they need in FairMail’s online photo database. All the images are also available in high resolution (300 dpi) for printed use. Contact us for more information.

Please feel free to bring this exciting news to the attention of any one you know working in the field. Thanks!