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Results of FairMail’s European promotion tour

Sunday, September 15th, 2013

On the 11th of September, after travelling through Europe with two of FairMail Peru’s teenage photographers for three weeks, FairMail’s fourth European promotion tour ended.

After flying to the Netherlands for the first time in their lives Yuli and Yomira drove more than 3.000 kilometers through Belgium, France and Germany.

On their way they:

>> Presented FairMail on the main stage of a B2B fair trade fair in Dortmund.

>> Met with 6 corporate customers who buy their pictures in France, Germany, Belgium and the Netherlands

>> Gave 7 interviews to different newspapers and magazines (view here).

>> Saw their cards selling in 4 shops.

>> Learned what cards do and don’t sell well from 2 of their sales representatives.

>> Visited 1 music festival to sell their cards directly to the end consumer.

>> Took 2.400 pictures of Europe to show their family back home.

>> Met up with nearly 40 ex-volunteers of photography trip travelers who visited Peru in the past.

>> Ended up with interesting 2 powerpoint presentation to present the results of their marketing studies to their colleagues in Peru and India.

Check out more pictures of the tour on FairMail’s Facebook page.

Tags: France, Germany, Netherlands, promotion, yomira, yuli
Posted in FairMail, France, Germany | No Comments »

Program “Back to School” European tour with Peruvian teenagers announced

Tuesday, June 25th, 2013

FairMail Peru photographer Yomira

After announcing the European visit of two Peruvian teenagers two months ago we are now happy to announce their travel schedule. During these programmed activities you can personally meet Yuli and Yomira between the 21^st of August and the 10^th of September 2013.

The two FairMail Peru photographers will visit The Netherlands, Belgium, France and Germany. We will start the tour and give a huge welcome to Yuli and Yomira during a special kick-off event in Utrecht, The Netherlands on Saturday the 24^th of August 2013. Please click here if you would like to receive an invitation to come to this event with free FairMail/Ben & Jerry’s ice cream!

Dhiraj explaining German television the unique story behind his cards

The goal of their visit is to investigate their greeting card market and promote the unique story behind the FairMail cards. We have set up the program to fulfill these goals. During the three weeks they will visit representatives of the fair trade community, product developers designing products with their pictures, publishers printing their cards and shops selling them. They have also been selected to present FairMail and their personal story at the central stage of the FAIR! B2B trade fair during two days in Dortmund, Germany. Also they will be meeting FairMail’s stock photography and “printing on demand” partners like Hollandse Hoogte and Greetz. On the 31^st of august they will be meeting FairMail’s end customers while selling FairMail cards to the visitors of the free Westerpop music festival in Delft, The Netherlands. Click here to download the complete schedule.

FairMail stand at Mundial music festival in 2012

This year the theme of the European promotional tour will be “Back to School”. In august most European children go back to school, with the media often reporting about school related novelties. This year we hope to interest them for the novelty that in Peru, India and Morocco teenagers are also going back to school. But not after a pleasant holiday like most kids in Europe, but in their case after a youth working as child laborers. Thanks to their hard work and the sale of their fair trade pictures they have been able to change their destiny. And now two of them are here in Europe, available for interviews. We are still looking for more media contacts willing to interview Yomira and Yuli. Please let us know if you have any contacts. You can download the press release here.

FairMail Peru photographer Yuli

Click here to contact us if you would like to meet Yuli and Yomira or join us on the tour for a day or so.

Tags: France, Germany, promotion, yomira, yuli
Posted in FairMail, France, Germany, Peru | No Comments »

Two Peruvian teenagers visit Europe for promotional tour

Monday, March 18th, 2013

FairMail India teenager Dhiraj during 2012 Promotional tour

For the fourth time FairMail is organizing a European promotional tour with the assistance of two of our teenage photographers. The goals are to spread the unique story behind FairMail’s greeting cards and to take valuable knowledge about the European card market back to the other photographers in Peru and India so they can adapt their product even better to the wishes of their customers. Who could do this better than the teenagers themselves?

That is why after a difficult selection procedure two Peruvian teenagers were selected to make the trip of their life to 5 European countries in August and September of 2013. Yuli and Yomira where selected on the basis of their English skills, their motivation and their ability to communicate the story behind their cards.

Yomira showing her FairMail Cards

The tour will start on the 23rd of August in Amsterdam and end on the 12^th of September in Amsterdam again. We are still working on the definitive program, but the idea is to promote their cards and visit their customers in the Netherlands, Belgium, France, Switzerland and Germany. Stay tuned to our Facebook and this blog for the latest details about the program.

Yuli showing her FairMail Cards

To make the trip a success we are still looking for people who can help us with:

– PR and Marketing advise. We could use the help of a professional PR agency to help us make the tour more effective. We are investing a lot of money in getting the teenagers over here, but how do we make it a good investment?

– Television and media contacts. We are looking for journalists and other media contacts in Germany, France, Belgium, The Netherlands and Switzerland to give them the opportunity to interview the teenagers.

– Things to do for our teenagers during Promotion tour. We are looking for places to visit and people to guide us. Places that are interesting for the teenagers to see (schools, cities, landmarks), but also places where they can promote their cards (festivals, shops, fair trade towns). Do you live in Germany, France, The Netherlands, Belgium or Switzerland and would you like to help make this the teenager’s trip of a life time, then please get in contact with us!

If you have any suggestions, please get in contact with us by clicking here.

Tags: Belgium, France, Germany, promotion, yomira, yuli
Posted in FairMail, France, Germany, Peru | No Comments »

Indian photographers greet Europe

Wednesday, May 30th, 2012

Two Indian teenage photographers will travel to Europe to tell the unique story behind their fairtrade greetings cards: How by taking pictures for their own greeting cards they where able to improve their life and pay for their own education. During the last three years the teenagers sold more then 1 million cards in 14 countries. Now they have become inspiring examples for their surrounding showing that they have the will and creativity to break the chain of poverty themselves.

The teenage photographers from India will travel through the Netherlands, Germany, France, Belgium and Switzerland taking with them a photo exhibition, a documentary about their lives and participating in different public events. This will take place between the 11th of June and the 3rd of July. On the 12th of June there will be a kick-off event for the tour in Cafe Noorderlicht on the NDSM terrain in Amsterdam.

Download your invitation for this event here.

Both teenagers of 16 and 19 years old live in the Nagwa slum of the Indian city of Varanasi. It is in this part of the city that many inhabitants come from the lower castes in Indian society of which some earn an income collecting animal dung and leather tanners. Many of the youngsters are forced to work at a young age to supplement the family income. This means there is no time and no money to go to school. With FairMail they earn the money that is necessary to go to school by themselves.

FairMail is a company that produces fair trade greeting cards in Peru, India and soon in Morocco too! The pictures on the FairMail cards are taken by deprived teenagers from Peru, India and Morocco. On the back of each card you can see the name, age, email, age and picture of the teenager who took the picture. FairMail provides these teenagers with free photography training, part-time work, health insurance and guidance in making their future plans. The teenagers receive 50% of the profit made from the sale of their own cards to finance their housing and education. FairMail is a monitored member of the World Fair Trade Organization.

Schedule FairMail Promotion Tour June 2012

You are more then welcome to visit any of the activities below:

Date	Activity
mon 11 June	Leave Delhi, arrival in Amsterdam (05.45 am), Relax
Tue 12 June	Amsterdam tour, visit World Press Photo 19.30 Kick-off event Café Noorderlicht, NDSM terrain, Amsterdam
Wed 13 June	Waalwijk, Context Cards logistics & market research
Thurs 14 June	The Hague: ASN Bank office Delft: Stanislas College, Delft worldshop & presentation
Fri 15 June	Amstedam: Greetz headquarters & market research & interview
Sat 16 June	Festival Mundial Tilburg – photo exhibition
Sun 17 June	Festival Mundial Tilburg – photo exhibition
Mon 18 June	Culemborg: Visit Cash & Carry Fair Trade Original. Travel to Hamburg, relax & welcome party
Tues 19 June	Hamburg & Kiel: shop visit
Wed 20 June	Munster & Halle: visit shop and distribution center
Thurs 21 June	Wurzburg: shop visit and interview
Fri 22 June	Geneve: Visit to Co-op supermarket in Zurich and interview
Sat 23 June	Freiburg: Visit shop
Sun 24 June	Freiburg: Visit Europapark
Mon 25 June	Travel to Paris
Tues 26 June	Free in Paris
Wed 27 June	Paris: meet La Carterie marketing team, photographer and interview
Thurs 28 June	Reims: meet sales team Reims & interview
Fri 29 June	Rennes: meet sales team Rennes & interview
Sat 30 June	Back to Amsterdam and free
Sun 1 July	Amsterdam: Free
Mon 2 July	Amsterdam: write marketing report and make presentation for FairMail India team
Tues 3 July	Amsterdam: Departure to (11.30 am), arrival India (22.50 pm)

Tags: anil rao, Dhiraj, France, Germany, promotion, switzerland
Posted in FairMail, Germany, India | No Comments »

Two Indian FairMail teenagers visit Europe in June

Wednesday, April 25th, 2012

FairMail India photographer Dhiraj

What’s happening?

In June two Indian FairMail teenagers are coming to Europe to promote their greeting cards and learn more about the European card market they sell their pictures to. If all goes according to plan Anil Rao (15 years old) and Dhiraj Kannaujiya (19 years old) will travel through Europe between the 11^th of June and the 3^rd of July 2012. During this period they will visit the Netherlands, Germany, Switzerland, France and Belgium.

FairMail India photographer Anil

Preparations being made:

We are currently busy preparing their travel schedule in which they will visit their most important clients, do press interviews, open picture exhibitions and sell their cards directly to consumers at different consumer festivals. If you have any suggestions or contacts to help get press coverage for the teenagers’s visit please contact us by clicking here!

Hope for the best & pray for the rest:

Now all we have to hope for is that also Anil gets his passport in time (he has already been waiting over 7 months!) and that the visa application on Monday the first of May goes well.

A big thank you for:

The Promotional tour would not have been possible without the kind financial and organizational support of: FairMail Distribution Partner in Germany, La Carterie in France, Fair Trade shop in Delft and the Fair Media Foundation in the Netherlands.

Tags: anil rao, Dhiraj, France, Germany, promotion
Posted in FairMail, France, Germany, India | No Comments »

FairMail signs deal with French publisher

Wednesday, April 25th, 2012

FairMail is very happy and proud to announce the exclusive partnership it has signed with card publisher “La Carterie SAS”, which is the number one brand in the French greeting card market. The company owns famous brands such as Hallmark, Yvon and Hazan. In the partnership FairMail will provide the pictures and FairMail concept which the product developers of La Carterie will convert into tailor made “solidarity products” for the French market. The first French FairMail Calendar for 2013 is ready to be sold to the first French shops!

French FairMail Promotional video

In order to explain how FairMail works to the employees of La Carterie the teenagers from Peru and India made a special French promotional video in which they tell their story in their best French! Have a look below:

A word from La Carterie’s CEO: Mr Olivier Draeger:

As part of La Carterie’s sustainable development program, it is very important for La Carterie to work with a partner like FairMail which proposes a concrete action to build a better world. “We have been very touched by FairMail project and its activities based on fairtrade” according to Olivier Draeger, CEO of La Carterie. “We think that this partnership will strengthen our knowledge and will enable us to share our mutual experiences. Our objective, from a business perspective, is to be an actor helping to decrease poverty. We also aim to increase our employee’s awareness of the role and potential they have to contribute to society, thanks to their work”. La Carterie buys photos taken by teenagers to develop products such as greeting cards & calendars. 35% of the photo’s purchase price is directly transferred to teenagers for their education and housing.

FairMail in front of the La Carterie office last year

In June two Indian FairMail teenagers will visit La Carterie’s headquarters in Paris and two regional sales meetings in the north of France so the teenagers can meet their new customer.

Tags: CSR, France, movie, Partners, video
Posted in France | No Comments »

FairMail cards concur western europe

Thursday, June 30th, 2011

Elmer and Maria flor make it to the Eiffel tower!

In June FairMail organized a European Promotional tour with two of our Peruvian photographers Elmer and Mariaflor. In 21 days they travelled from Berlin to Paris and from Brussel to München. The goal was to promote FairMail and to conduct market research to the teenage photographers can adapt their pictures even better to the different wishes from the market FairMail is now active in.

It was a unforgettable trip for both of the teenagers, who had never even been on a plane, but also for Peter and Janneke and all of the ex volunteers who helped out along the way.

You can find a photo impression through this link

The trip summarized in a few numbers:

12 interviews given by Elmer and Mariaflor

3.440 driven kilometres

4 different countries visited

8 FairMail selling points visited

7 distributors and publishers visited

29 ex-volunteers met on the road

photo shoot for fair trade banana promostunt

Interview for Dutch Ode Magazine

photo shoot for German newspaper

Tags: Belgium, France, promotion
Posted in FairMail, Germany | 1 Comment »

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