We are happy to announce the arrival of the first FairMail Ice Cream! After winning the “Join Our Core” competition last year Ben & Jerry’s launched a special new flavor called “Clever Cookies” to honor the five winners of their social enterprise competition.
Being the Dutch winner the FairMail logo is printed on the side and top of the new tub. The ice cream will be available starting from the first of May. We hope it will create interest among the socially conscious customers of Ben & Jerry’s and expand their interest from fair trade ice cream to fair trade greeting cards too!
Below you can watch product launch video with FairMail co-founder Peter den Hond in Delhi, India.