Middle in the tropical jungle of Uganda FairMail was chosen as winner in the first edition of Ben & Jerry’s “Join Our Core” competition, aimed at finding the best business plans by young social entrepreneurs from Europe. After a 6 month search and going through all the idea’s the Dutch company FairMail was chosen as The Netherlands’ most sustainable & innovative idea. The company wants to contribute to solving the problem of child labour through a business approach. This means FairMail won the first prize of 10.000 euro, 6 months guidance by Ashoka and that the FairMail logo will be printed on the tubs of a brand new Ben & Jerry’s ice cream flavour in 2013.
From the nearly 200 entry’s a qualified jury selected 15 finalist for the final stage in Uganda. During 10 days the finalists lived and worked together with a group of young fair trade vanilla farmers. Together they explored the business possibilities for the farmers to diversify their income and help their communities to develop.
According to FairMail founder Peter den Hond it is a great honour that FairMail was chosen from all the great business ideas. “Especially for the ex-street children from Peru that take the pictures on our fair trade greetings cards. With the prize money FairMail can set up a new production unit in Morocco later this year. With the guidance by Ashoka and with our logo printed on millions of Ben & Jerry’s packages it will be possible for FairMail to increase her impact. And give more teenagers the opportunity to finance their own education through the sale of their own pictures.”
Besides the jury’s prize FairMail also won the people’s choice award earning another 1.000 euro. Thanks to all the people that voted for FairMail!
Click here to see more pictures from the finals in Uganda.