Peruvian teenagers take pictures for Ben & Jerry’s corporate Christmas card

Posted at 15 September 2013
Ksanier being assisted by volunteer Jie during the photoshoot

Ksanier being assisted by volunteer Jie during the photoshoot

Even though it is still summer in many parts of the world, our teenagers are already busy taking pictures for the upcoming Christmas card season. Among their customers this year is Ben & Jerry’s. They requested a tailor made picture for their fair trade corporate Christmas card. In order to do so they sent a box stuffed with all kinds of Ben & Jerry’s props like caps, pens, slippers, cooler bags, ice cream cups etc. to our teenagers in Peru.

Yomira drawing her idea for a perfect picture

Yomira drawing her idea for a perfect picture

The teenagers in Peru set their creativity to work. By first imagining their perfect picture that transmits the right feeling. After drawing their perfect picture they presented their ideas to the other photographers so everyone could give and get valuable feedback. By now everyone knew what to do and went to work.

Anidela working on her perfect picture

Anidela working on her perfect picture

After every photography session the pictures where evaluated during the FairMail class on the computer. With the help of the volunteer photography trainers points for improvement where discussed. This way in several rounds the pictures actually started becoming “perfect pictures”.

A pre-selection of 40 images has been sent to Ben & Jerry’s who will pick their favorite image for this year’s card. Exciting!

One of Anidela's pictures for Ben & Jerry's

One of Anidela’s pictures for Ben & Jerry’s

Would you like your employer to also send out fair trade Christmas cards, either custom made or from our stock? Then have a look at this digital flyer about what FairMail has to offer.

And let us know who within your company or organization we can contact directly. Thanks for your help!

One of Jorge's pictures for Ben & Jerry's

One of Jorge’s pictures for Ben & Jerry’s

Tags: Ben and Jerry's, Christmas cards, Corporate cards, Photo assignments, Photography

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